Our external advisory board, this year consisting of 24 experts from 20 leading global research organizations.


We Reviewed Decathlon’s €140 Million Growth Marketing Strategy [Case Study]

Before we begin, we want to emphasise the fact that Decathlon is not (yet) one of our clients. We conducted this analysis without access to their data. Imagine what we could do if we had it… We decided to choose Decathlon for 3 reasons: We love their products We asked our audience and they voted […]


9 Best Growth Marketing Tactics and Tools for 2019

EDIT 2021 – Long time has passed since this article has been written. Whom are the best Growth Agencies nowadays? What are the tools they are using? Click here to find out and discover the top Growth agencies. 2018 has been an intense year for us at MAD Kings. We tripled our turnover and doubled […]


What Full-Funnel Optimisation Actually Means

The main difference between Growth Marketing and Digital Marketing lays in the obsession growth marketers have for the optimisation of the customer experience all along the full customer journey. Growth hackers use the AAARRR framework to describe and optimise each step of the conversion funnel towards a full customer journey. This is always done with […]


Learn Growth Hacking or Die.

Most marketers worldwide agree that Growth Hacking is the future of marketing, others think it’s a fad. Well, here is some news, friends. The best companies such as Facebook, Airbnb and Uber have had growth teams for the last 5 years and Growth Hacking is on a constant rise since 2012: Those big guys understand […]


The 10 Best Tools to Hack your Growth in 2017

At MAD Kings we are passionate about helping companies grow exponentially by combining our knowledge of marketing and new technologies. After a successful meetup organised in Brussels a few days ago many people asked me if I could write an article to cut through the noise around this topic so… There it is! But please […]


Growth Campfire #1 🔥 — Featuring Uber, Menu Next Door, Sortlist & Elium.

Last week MAD Kings hosted a growth hacking meetup called 🔥 Growth Campfire, with four amazing Belgian growth experts. And instead of a standard event report, we decided to share some key lessons we took out of the event organisation in addition to a few growth secrets shared by the speakers. Making growth hacking events […]


5 Ways to Kill a Growth Team 🔫

“It is hip, it is cool. Facebook does it, Airbnb does it, Dropbox created an epic referral system (in 2010 🙊)- we should do it too. Let’s create a growth team in our company and start hacking the s*** out of growth”. 🚀 I really wish it was that easy. Having worked in growth for […]


Growth Tools: Fall 2017 Selection: Hotjar, Chatfuel and Drift

At MAD Kings we are obsessed by finding the latest and greatest growth tools 🛠. Gotta try them all … However, there we also have some dearest and nearest tools that we would like to share with you. 1. Essentials: Hotjar 🔥 Hotjar is great for discovering usability issues, solving advertising-redirections hiccups and learning where […]