Full Customer Journey Optimisation1
Sustainable growth comes from delivering delightful experiences across the full customer journey through continuous optimisation.
- Awareness: drive traffic and brand recognition
- Acquisition: Identify leads and start a conversation
- Activation: Deliver a successful first experience with your product or service
- Retention: Build loyalty / Create a habit
- Revenue: Optimise your CAC & CLV for higher margins.
- Referral: Turn loyal customers into ambassadors
MAD Kings Process2
Assumptions are dead. Through deep data analysis, bottlenecks in the customer journey are identified and prioritised. Companies embracing a process of rapid experimentation across both marketing channels and product development are destroying their competition by winning the speed game.