Technical GTM studio
MAD Kings is a technical GTM studio. We design, build, and run the whole go-to-market motion — strategy, data, automation, and the tooling underneath it — then hand you the keys. No rented stack. No black boxes. No vendor lock-in.
Most "GTM" shops wire up cold outbound and call it a system. We engineer the full funnel — from awareness through retention and referral — on infrastructure you keep when we walk away.
The methodology behind us has been downloaded 56,000+ times and used by 2,000+ companies. We've done this since 2016 — for teams like Microsoft and Lampiris — long before anyone called it "GTM."
The problem
Here's the uncomfortable part nobody says out loud. The standard go-to-market shop makes its money three ways: reselling you HubSpot, Marketo, Klaviyo, or Clay; controlling your ad accounts; and skimming margin on the tool setup. The longer you can't leave, the better their business. Their incentives are quietly opposed to yours.
When the engagement ends, you're left renting a stack you don't understand, with your data living inside someone else's platform, and a bill that grows with every contact you add.
We think that's backwards. So we built the opposite.
What we do
How we're different
We don't sell you a campaign. We build you a system — and we measure all six stages of the journey, not just the top.
| What most GTM shops do | What we do | |
|---|---|---|
| Scope | Outbound / top-of-funnel only | Full funnel — Awareness → Referral |
| Stack | Rent you HubSpot / Clay / Marketo | Build you an open stack you own outright |
| Data | Lives in their platforms | Lives in your warehouse, on your infrastructure |
| Exit | You're stuck | You keep everything, documented |
| AI | "AI transformation" (puff) | Specific, measurable use cases — we tell you which model runs where |
Proof
We started MAD Kings in 2016, scaled to 16 people, tripled revenue in 2018, and ran full-funnel experimentation for clients across Belgium and beyond — back when the industry still called it "growth hacking." The methodology we built, the Growth Marketing Canvas™, has since been downloaded 56,000+ times.
We're relaunching smaller and sharper. Same obsession with the funnel. Better tools.
Soft start · free
The Growth Marketing Canvas is the framework we use on day one of every engagement. It maps your funnel, exposes the bottlenecks, and turns an infinite list of ideas into a focused 12-month plan. 2,000+ teams use it. It's a free A1 PDF.
Let's talk
A 20-minute call. We'll tell you straight whether we can help and how — or point you somewhere better if we can't.