Our external advisory board, this year consisting of 24 experts from 20 leading global research organizations.


Growth Tools: Fall 2017 Selection: Hotjar, Chatfuel and Drift

At MAD Kings we are obsessed by finding the latest and greatest growth tools 🛠. Gotta try them all … However, there we also have some dearest and nearest tools that we would like to share with you.

1. Essentials: Hotjar 🔥

Hotjar is great for discovering usability issues, solving advertising-redirections hiccups and learning where the nasty bugs hide 🐛. It is a powerful tool for creating heat maps, funnels and user recordings, as well as doing user pools and getting other qualitative insights. It is super simple to install (just put a tracking code on your site of tracking ID to Google Tag manager) and use. Discover how to het awesome insights & fall in love with your user recordings. 💕

Hotjar is a new powerful tool that reveals the online behaviour and voice of your users. By combining both A) Analysis and B) Feedback tools, Hotjar gives you the ‘big picture’ of how to improve your site’s user experience and performance (conversion rates).

2. Play around with: Chatfuel 🤖

Admit it, you secret Star Wars fan, always wanted to build a chat bot, didn’t you? 💬 Not you can, in 10min with Chatfuel Facebook Messenger Bots have been around for almost two years and our bet is that they are here to stay, since more than 1 billion people uses Messenger as a communication platform. We challenge to create your very first bot- NO CODING, for free tool . C’mon, you will love it. Ping us for help if you need some.

3. Keep watching: Drift 🕶

Drift is a conversation-driven marketing and sales platform that automatically turn your website into qualified sales meeting. Do you know experiments that Guillaume Cabane did at Segment?

They were some of the best things we’ve seen in 2017. Well, he joined Drift now so make sure you keep them in the loop to see what “the crazy scientist” will do there… 🤔

What is your favourite tool? Post a comment, we would love to get more suggestions.

Happy growing. May the automation be with you. 🤘

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