Our external advisory board, this year consisting of 24 experts from 20 leading global research organizations.


9 Best Growth Marketing Tactics and Tools for 2019

2018 has been an intense year for us at MAD Kings. We tripled our turnover and doubled our employee headcount (from 8 to 16). After testing literally hundreds of tactics and tools to grow our clients’ businesses, we came up with a selection of our 10 favourite ones to boost yours in 2019. Enjoy. 1. […]


What Full-Funnel Optimisation Actually Means

The main difference between Growth Marketing and Digital Marketing lays in the obsession growth marketers have for the optimisation of the customer experience all along the full customer journey. Growth hackers use the AAARRR framework to describe and optimise each step of the conversion funnel towards a full customer journey. This is always done with […]


Learn Growth Hacking or Die.

Most marketers worldwide agree that Growth Hacking is the future of marketing, others think it’s a fad. Well, here is some news, friends. The best companies such as Facebook, Airbnb and Uber have had growth teams for the last 5 years and Growth Hacking is on a constant rise since 2012: Those big guys understand […]


5 Ways to Kill a Growth Team 🔫

“It is hip, it is cool. Facebook does it, Airbnb does it, Dropbox created an epic referral system (in 2010 🙊)- we should do it too. Let’s create a growth team in our company and start hacking the s*** out of growth”. 🚀 I really wish it was that easy. Having worked in growth for […]