Digital Marketeer.

Apply to become a Marketing Manager at MAD Kings.

For its fast growing agency, MAD Kings is looking for a Digital Marketeer.

Will you be our next superstar and be the key to our success?

About your role

At MAD Kings, you will work within our data-driven marketing team of five people.
You will put your shoulders behind the drawing of digital & omnichannel customer journeys and subsequently identify what is going well and what is not.
You will collaborate closely with marketing and e-commerce in the elaboration of the campaigns so that the customer has a unique customer experience in his journey.

About the company

MAD Kings Agency is the reference in Belgium about Growth Marketing. Growth Marketing is a data-driven process of rapid experimentation through all the communication channels and product development using a customer-centric approach with a cross-skilled team to grow any business in a replicable and sustainable way.

Your responsibilities are

  • Analyze customer needs, behaviours on our different channels & expectation patterns.
  • Translate data insights into target group-oriented personalized campaigns / CRM programs to increase ROI with existing customers/prospects.
  • Develop action plans to optimize lead generation and customer retention.
  • Optimal use of online and offline channels for the various segmented campaigns.
  • Follow up / measure the performance of campaigns and define recommendations to personalize and automate communication even better.
  • Manage your budget optimally to achieve the business objectives and achieve the highest possible Return on Marketing Investment (ROMI).
  • Informing about and keeping abreast of market evolutions regarding CRM management, digital transformation,….
  • From strategic plans, you propose campaign projects and define key performance indicators (KPIs). You make the results conform to the KPIs and make the necessary adjustments.


  • Experience: Digital marketer with at least 2 years of relevant experience and experience with CRM tools (such as Hubspot, Salesforce, Pipedrive).
  • Specialized in inbound marketing, Facebook ads, SEO, SEA, and automation.
  • You are familiar with email marketing flows & tools and content strategy
  • You are familiar with 1-to-1 communications, data-driven marketing and marketing automation.
  • You are curious and have the ease of contact.
  • Language: Fluent in Dutch and/or French.
  • Critical mind: You dare to think critically and argue your opinion quickly.
  • Autonomy and team spirit: You work autonomously, result-oriented and pro-actively, and you have a strong team spirit.
  • Organizational capacity: Capacity/experience to work agile. Very structured and excellent skills in project management.
  • Analytical skills: You like to quantify the success of your projects. Also, your analytical mind allows you to learn and apply them in subsequent campaigns.
  • Education: A master’s degree in marketing, economics, business or communication is a plus.


You will join a team of enthusiastic marketers. You will participate in the growth of the entire organisation and will be able to influence and improve all the aspects of the project. For your dedication and your performance, you will receive a competitive wage and a good work-life balance.

Full-time job.

A stimulating work environment: You integrate a transparent corporate culture characterized by freedom of initiative and personal development.

Extra legal Benefits: Your pay comes with various extralegal benefits. Meal voucher, bike, mobility pack, computer, phone, phone subscription.

Place: ICAB – Incubateur d’entreprise.


Deadline for applications: 20-11-2019

You can submit additional questions to or by mail to:

The MAD Company sprl
Cuvelier Mary
4 Rue des pères Blancs
1040 Etterbeek